deep thought for monday

"Today the game is all about going deep, with highly relevant products and services and particularly information, into a unique subculture. Forget about things like reach and frequency. The future of branding is collaboration with - and for - a passionate subculture of like-minded people. It’s no longer wise to be famous for fifteen minutes. Mass market celebrity is fleeting. Instead, become famous to fifteen people."

So what is sub-culture and what is going deep......................................

Subculture...obviously it is not a main stream culture..not ABC, NBC MTV or UPN..it is FX, HBO, SHOWTIME, FUEL and FUSE. It is not widely available to anyone. It is not for everyone. Subculture is not for minority..it is for people who are tired of mass produced and mass everything on Earth..These people have buying power but was ignored by fortune 500 companies for years..now Those blood sucking corporations are going after these subculturers.


Anyways..i went to see 22-20's at the Troubador on Tuesday and it was awesome...some drama trying to get the tickets but it was all my damn fault...I am trying to quit drinking coffee...trust me I am.



I also found out the other band that I decided to buy a cd with my hard earned money...King Elementary..remind me so much for Mando Dios...Marjorie Fair is also a great band...really Coldplay...really beautiful...shoegazed is in!!